Free insured delivery & lifetime exchange on all BIS Hallmarked gold jewellery

Jewellery that carries your family's story forward

Handcrafted gold, diamond and silver ornaments from Maa Alankar Jewellers, made for weddings, festivals and every moment worth remembering.

25+ Years of trust
BIS Hallmarked gold
10k+ Happy families
Certified diamonds 22K pure gold

Find your perfect piece

Four collections, each crafted by master karigars with an eye for detail.

Dhanteras & wedding season offer

Flat 15% off on making charges across gold and diamond jewellery.

Visit the store
00 Days
00 Hours
00 Mins
00 Secs

Why families choose Maa Alankar

Honest pricing, pure metal and service that lasts beyond the purchase.

BIS hallmarked

Every gold piece is tested and certified for purity.

Certified diamonds

Every stone comes with its grading certificate.

Lifetime exchange

Trade up your jewellery at transparent, fair rates.

Insured delivery

Safe, tracked shipping to your doorstep across India.

Words from our customers

★★★★★
We bought my daughter's entire bridal set here. The finishing was flawless and the pricing was completely transparent.
Sunita Sharma
★★★★★
Three generations of our family have shopped at Maa Alankar. Their word on purity has never failed us.
Rajesh Gupta
★★★★★
I exchanged my old jewellery for a new diamond pendant and the process was quick, fair and respectful.
Priya Verma

Get early access to new designs

Join our list for festival offers and fresh arrivals. No spam, ever.